Skagen Denmark Delivers Accessible Minimalist Collection in Spring 2014

Richardson, TX, November 2013–Spring 2014 will mark a major milestone for Skagen as they embark on a major reimagining of the brand.  Skagen will incorporate inspiration from the natural elements of everyday Danish life and these changes will be visible in the Spring 2014 watch collections for men and women. As Skagen begins to focus more on the culture and lifestyle of Denmark, the brand will increase their product assortment and range while providing a minimalist design aesthetic in a way that is universally accessible.

KLASSIK: Simplicity and functionality are the essence of Skagen’s new women’s Klassik style. It represents Skagen’s devotion to minimalism while also embracing accessibility and the trends of the season. A simple two-hand watch movement, concave dial structure and athin mesh make the new Klassik an easy addition to a woman’s wardrobe also featuring a 38mm stainless steel case in polished silver.

Capture the simple elegance of springtime renewal with this monochromatic watch. The Danish-inspired minimalist watch face paired with a silver-tone woven steel band creates a sense of effortless elegance. The design is inspired by seaside village of Skagen, the oversized face features a nearly edgeless crystal that mimics the wide-open possibility of the ocean.

The new collection is available at Skagen SM Megamall, SM MOA and L Timestudio boutiques nationwide. 

About Skagen Denmark

Skagen Denmark is a contemporary lifestyle brand, rooted in simplicity, modesty and a sense of purpose. Combining the inspiration of timeless Danish craftsmanship with thoughtful innovation, the brand creates honest, high-quality products that are both functional and elegant. Inspired by the welcoming spirit of ‘hygge’, the respect for nature and the unmatched ability to create essential beauty, Skagen hopes to be a source of inspiration throughout the world as they believe the world needs a retreat from complexity, and a breath of fresh air.

Founded in 1989, Skagen Denmark is now part of Fossil Group, Inc.(NASDAQ: FOSL) with presence in nearly 80 countries worldwide and a global ecommerce presence via www.skagen.com. Skagen’s lifestyle collections include watches, jewelry, leather accessories, gifts and home goods.